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PRNigeria and CCC Win Another Crisis Management Award | The Guardian Nigeria News

Image Merchants Promotion Limited (IMPR), publishers of PRNigeria and Economic Confidential, has won the Golden World Award (GWA) from the International Public Relations Association (IPRA) in the Crisis Management category.

IPRA has honored the multi-award-winning frontline integrated communications agency for its publication “101 Fake News on EndSARS” authored by staff member and 2021 best fact-checker in West Africa, Dahiru Lawal .

The book was published in collaboration with the Center for Crisis Communication (CCC) and the Forum of Spokespersons for Security and Response Agencies (FOSSRA) Secretariat.

The book, which exposes a range of fake news, especially on social media during and after the 2020 EndSARS protests in Nigeria, previously won the 2022 African SABER Prize organized by PRovoke Media and endorsed by the African Public Relations Association (APRA) in Dar Es Salaam. , Tanzania.

In a message to IMPR Managing Director Yushau Shuaib, the IPRA Secretariat wrote, “I am happy to announce that you are a winner of the IPRA GWA 2022! Congratulations. You win with Unveiling 101 Fake News on EndSARS in the Crisis Management – ​​Agency category.

The IPRA secretariat regretted not holding the ceremony planned for Japan in October due to what it described as “persistent problems in the world”.

From 2016 to date, IMPR has remained one of the most formidable indigenous African PR companies, winning PR awards at continental and global levels.

In addition to being shortlisted as one of the five finalists for African PR Agency of the Year, it was ranked number one and identified as the world’s most creative PR agency in the Global Creativity Index (GCI ) 2020.

The annual GCI, produced by PRovoke, formerly Holmes Report, ranks the world’s most award-winning PR campaigns and firms, weighing their impacts while taking into account the size of their staff.

Shuaib praised the efforts of the company’s young and dynamic staff members for providing news and feature ideas for strategic communication.

“At IMPR, in addition to our experienced writers and seasoned communicators, we have young, dynamic and fresh graduates who bring creative and actionable ideas to our diverse clients.

“The results of their presentations can be seen from our fact checks, investigative reports, crisis communications, event management and public relations,” he added.

CCC Executive Secretary Air Commodore Yusuf Anas (rtd) commended IMPR for making Nigeria proud on the world stage when it comes to crisis communication strategies.

“We are indeed proud of our partnership with the IMPR family, especially PRNigeria on its roles in crisis management in the country. We are indeed grateful to make Nigeria proud,” Anas said.

“Besides CCC jointly winning a previous GWA award, other stakeholders including ONSA, DHQ, Nigerian Air Force, Nigeria Customs, Nigerian Correctional Service, DSS, NCC, NDLEA and NITDA have won similar awards with IMPR.”