Air services

Improved Air Services to and from Qatar: Malaysian Tourism Advantage

Malaysia’s tourism sector is set to gain significantly with the launch of Malaysian Airlines’ daily direct flights to Doha and its “deep codeshare” with Qatar Airways.

Before the pandemic, in 2019, Malaysia received 397,726 tourists from the Mena region, according to Tourism Malaysia.
Tourism Malaysia is placing a strong emphasis on attracting tourists from Qatar and elsewhere in the GCC after the Southeast Asian country’s borders reopen to international tourists on April 1, 2022.

Lau Yin May, Malaysian Airlines Group Marketing and Customer Experience Director. PHOTO: Thajudheen

Now that the country’s borders are fully open again, officials are confident they will see a strong rebound in tourist numbers, to support the recovery of the Malaysian economy.
Qatar Airways already operates non-stop flights to Malaysia.
Lau Yin May, Director of Marketing and Customer Experience, Malaysian Airlines Group, said: “The crucial expansion in Doha will allow us to expand Malaysian hospitality, which proudly embodies our culture and traditions through service. and premium offerings.
She said: “As a player in leisure and tourism, we are delighted to play an important role in attracting a mix of business and leisure passengers globally and providing seamless connectivity to financial capitals. and to major tourist destinations in Malaysia, Southeast Asia, the Middle East, Africa, Europe, United States, Australia and New Zealand.
“Through our existing partnership with Qatar Airways, passengers will also have access to 96 combined codeshare destinations through the two strategic hubs – Doha and Kuala Lumpur, which will further drive the recovery of the sector as we work to reach 70% of our pre-Covid-19 capability by the end of the year.
Speaking to Gulf Times, Yin May said travelers from Qatar and elsewhere could use “MHholidays”, the tour operator arm of Malaysia Airlines.
“We offer products and services that allow customers to create a tailor-made vacation with the combination of flights, accommodation, ground transfer services as well as vacation packages on one platform,” said Yin May.
Regarding the recent expanded partnership with Malaysian Airlines oneworld alliance partner Qatar Airways, she said: “As air travel resumes, it is vital for airlines to strengthen their relationship. In addition to expanding destination reach, strengthening ties between countries and improving passenger services, the partnerships will help rebuild traffic, spur recovery and resume faster frequencies back to pre-level. -pandemic.
Malaysian Airlines and Qatar Airways recently unveiled the roadmap outlining the next phase of their strategic partnership, following Malaysia Airlines’ announcement of the launch of non-stop service from Kuala Lumpur to Doha from May 25.
The two partners will significantly expand their codeshare cooperation, allowing passengers to travel the world and enjoy seamless connectivity through their main hubs in Kuala Lumpur and Doha.
The codeshare expansion, which adds 34 destinations to the existing 62 codeshare destinations, marks another milestone in the longstanding relationship between the two countries’ flag carriers and oneworld partners.
The agreement benefits travelers worldwide who will have access to a much larger combined network and enjoy a seamless travel experience on both airlines with a single ticket, including check-in, boarding and checked baggage, frequent flyer benefits and world-class services. Lounge access throughout the journey.
From May 25, customers traveling on Malaysia Airlines’ new Kuala Lumpur-Doha service will have access to some 62 codeshare destinations within Qatar Airways’ extensive network to the Middle East, Africa, Europe and North America.
Similarly, Qatar Airways customers flying from Doha to Kuala Lumpur can transfer seamlessly to some 34 Malaysia Airlines destinations, including their entire domestic network and key markets in Asia, such as Singapore, Seoul , Hong Kong and Ho Chi Minh City, subject to government approvals. approval.
By linking the two route networks, the partners strive to develop Kuala Lumpur as an aviation hub in the Southeast Asia region linking Malaysia, Southeast Asia, the Australia and New Zealand to the Middle East, Europe, the Americas and Africa. In addition, Qatar Airways and Malaysia Airlines will leverage synergies across multiple business areas and develop innovative products to benefit their customers around the world.
The enhanced cooperation will also include reciprocal loyalty benefits allowing Qatar Airways Privilege Club members to earn and redeem “Avios” points when flying on Malaysia Airlines, with similar benefits for Malaysia Airlines “Enrich” members. when traveling on Qatar Airways services.
The strategic partnership of Malaysia Airlines and Qatar Airways evolved gradually from 2001 and greatly expanded the collaborative partnership with the signing of a Memorandum of Understanding in February this year to leverage the network strengths of the another and provide robust access for passengers to travel to new destinations beyond their individual network, and ultimately lead Asia-Pacific travel.